Lincoln Electric Outfits the Crew and Garage of Inside West Coast Customs with Welding Ge...

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09 September 2011

Lincoln Electric Outfits the Crew and Garage of Inside West Coast Customs with Welding Gear and Industry-Leading Equipment

West Coast Customs Builders Transform Everyday Vehicles into Works of Art with Equipment from its Exclusive Welding Supplier

The Power MIG 140C is on the set of Inside West Coast Customs.


Welder with VIKING™ helmet at Inside West Coast Customs

(click photos for high-res image)
ClevelandThe crew at the West Coast Customs® (WCC) garage will exclusively use welding equipment and consumables from Lincoln Electric when restyling luxury autos on the Discovery HD Theater network’s TV show, Inside West Coast Customs.

Check out Inside West Coast Customs, Sunday at 9 p.m. EST on
Discovery Channel's HD Theater.
 
The team at WCC, renowned for their ability to transform vehicles from everyday autos to functional works of art at their high-end shop in Corona, Calif., has named Lincoln Electric as its exclusive supplier of welding products and personal protection gear, on-screen and off.
 
Each episode of Inside West Coast Customs features exciting and outrageous builds and restyles. Recently, the WCC team transformed an armored truck into a luxurious gamers’ escape for Sir Richard Branson of Virgin Gaming. Several of WCC’s other creations have also been designed for such celebrities as Will I Am, Mark Wahlberg and Sylvester Stallone.
 
As the show’s exclusive welding products supplier, Lincoln Electric not only outfitted the WCC garage with the latest high-tech welding and fabricating equipment, but it also provided stylish welding apparel for WCC team members. WCC fabricators will be wearing the company’s new personal protection line - Red Line™ Welding Apparel - during welding and plasma cutting operations.
 
Inside West Coast Customs Producer Bud Brutsman is no stranger to Lincoln Electric, having worked with the company on TLC’s Overhaulin' and other hit TV shows. It’s no surprise that he turned to Lincoln Electric again to outfit the WCC garage. Brutsman, president and CEO of Brentwood Communications International, Inc. (BCII), also has produced several other series, such as Hot Rod TV, Payback and Forza Motorsports Showdown.
 
“My history working with Lincoln and its products has proven that when it comes to welding, there is no reason to go elsewhere,” said Brutsman. “Lincoln Electric products are second to none, and we’re happy to partner with such a reliable, well-respected brand.”
 
Ryan Friedlinghaus, CEO of West Coast Customs agreed, citing Lincoln Electric’s long-standing track record for quality as a contributing factor for WCC’s exclusive use of the company’s welding equipment and gear.
 
“The decision to go with Lincoln was easy,” he said “Bud knew our fabricators needed the most advanced, top quality tools, including welding equipment, to work on our customized projects. From his experience, he knew Lincoln Electric was the best choice.”
 
Besides this current show on Discovery's HD Theater, Friedlinghaus and his shop have designed exclusive custom builds for the MTV show Pimp my Ride, TLC's Street Customs and Street Customs Berlin. Friedlinghaus and the team at WCC are world-renowned for their extreme vehicles packed with outrageous features.
 
For more information, visit www.westcoastcustoms.com, or www.discoverychannel.com.
 
About Lincoln Electric
The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, welding fume control systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.
 
About West Coast Customs
Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. West Coast Customs has been the exclusive shop featured on the MTV show Pimp my Ride, TLC's Street Customs, Street Customs Berlin and now Discovery's HD Theater Inside West Coast Customs.
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Lincoln Electric Media Contacts:
Rebecca Casto – rcasto@fallscommunications.com or 216.472.2391
Robin Suttell – rsuttell@fallscommunications.com or 216.696.0229
Greg Coleman - greg_coleman@lincolnelectric.com or 216.383.2462
 
West Coast Customs Media Contacts:           
Tito Arteaga - Tito@westcoastcustoms.com  
Dana Zamalloa - dana.zamalloa@conti-na.com or  +1-704-583-8165
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