Lincoln Electric Welds Partnership with World of Outlaws

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05 February 2014

Lincoln Electric Welds Partnership with World of Outlaws


World of Outlaws


Steve Kinser's Sprint car

(click photos for high-res image)
CONCORD, N.C. – Lincoln Electric announces a new partnership for 2014 with the World of Outlaws STP Sprint Car Series and the World of Outlaws Late Model Series, signaling a commitment by the welding products giant to a passion shared by more than a million fans.
 
“There are more than 800 dirt tracks in the United States, and Lincoln Electric is very excited to partner with the premier dirt racing sanction in the World of Outlaws,” said Mickey Holmes, manager, Sports Marketing at Lincoln Electric. “The fans are extremely passionate and loyal to their drivers and sponsors. We are thrilled to get the 'Lincoln Welders' brand in front of these passionate fans.”
 
As part of this partnership, Lincoln Electric will be known as the Official Welder of the World of Outlaws.
 
“Lincoln Electric is the industry leader and the brand you think of when it comes to all things welding,” said World of Outlaws CMO Ben Geisler. “Our racers and fans will be happy with the program Lincoln Electric and the World of Outlaws have put in place for 2014.”

“Safety is everyone’s top priority, and welding certainly plays a critical role in the safety of drivers and fans,” Holmes said. “We look forward to not only providing the teams with the best equipment and consumables, but also with the proper welding techniques and procedures to produce a quality weld.”
 
About Lincoln Electric
Lincoln Electric is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market. Headquartered in Cleveland, Ohio, Lincoln has 45 manufacturing locations, including operations and joint ventures in 19 countries and a worldwide network of distributors and sales offices covering more than 160 countries. For more information about Lincoln Electric and its products and services, visit the Company's website.
 
About World of Outlaws
The World of Outlaws®, a sports entertainment company based in Concord, N.C., is a world leader in the sanctioning and promotion of dirt track auto racing, and owns and operates the highest profile national touring series for dirt track racing in the North America, the World of Outlaws STP Sprint Car Series and the World of Outlaws Late Model Series. The World of Outlaws sanctions nearly 150 events annually at dirt tracks across the United States and Canada. In addition, World of Outlaws races can be heard online at DIRTVision.com®. To learn more about the World of Outlaws, visit WorldofOutlaws.com.
 
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