Lincoln Electric Awarded Three B2 Awards by Business Marketing Association
Cleveland – For the second consecutive year, Lincoln Electric received recognition in multiple categories in the Business Marketing Association’s prestigious B2 Awards. The B2 Awards recognizes and honors business marketers for innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business strategy, new media strategy, and successful new product and service introductions.
Lincoln Electric was the category winner of the Demand Generation, Multi-Channel Lead Gen, Large Enterprise category for the Power MIG® 210 MP product launch campaign. Work related to this campaign was also awarded two Excellence Awards in the categories of Print Advertising, Full Page/Single and Broadcast Advertising, Broadcast/Cable TV Spot.
“We are thrilled to accept these awards from the BMA, because the awards specifically recognize the contributions of business-to-business marketers—a unique category-within-a-category. They also have significant meaning because they are judged by marketing industry peers,” said Craig Coffey, U.S. Marketing Communications Manager. “We are very proud of the team that conceptualized and executed this campaign, top to bottom.”
Bruce Chantry, Director of Marketing, North America added, “The B2 Awards emphasize a project’s results in their judging criteria, which make them different and more significant than other awards. The launch of the Power MIG 210 MP is a great example of how solid strategy backed by great creative execution can deliver huge results for an organization. It’s become a model for many of our future efforts.”
Lincoln Electric is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market. Headquartered in Cleveland, Ohio, Lincoln has 47 manufacturing locations, including operations and joint ventures in 19 countries and a worldwide network of distributors and sales offices covering more than 160 countries. For more information about Lincoln Electric and its products and services, visit the company’s website at www.lincolnelectric.com.