Lincoln Electric Encourages Customers to Share Projects through E-newsletter

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09 July 2010

Lincoln Electric Encourages Customers to Share Projects through E-newsletter

“How I Did It” Projects Spark Interest of Social Media Followers

iWeld E-newsletter

(click photo for high-res image)

Cleveland Lincoln Electric is connecting its key audience members by encouraging them to share their welding projects through a section of Lincoln’s free monthly iWeld e-newsletter entitled “How I Did It.” Customers submit stories and photos of their welding projects, allowing others to see and learn from their successes.

The latest “How I Did It” section features William Fischer’s New Glory Flag Bike, which carries 50 U.S. flags, including ten that are 15 square feet in size. The motorcycle’s framework is MIG-welded steel conduit with metal slugs inside the conduit for support. Fischer shares his experience with Lincoln Electric equipment and photos of the patriotic bike in the June issue of iWeld.

“I really like the iWeld newsletter and look forward to the projects and new products,” Fischer writes.

The iWeld e-newsletter allows Lincoln Electric to reach out directly to its target audience, and along with customers’ project successes, the electronic newsletter provides updates on the hottest Lincoln products, special offerings and newsworthy events. Consumers who register to receive the e-newsletter are kept up to date on the latest welding technology advancements and will find insight on how others are using Lincoln Electric equipment and consumables.

In addition to featuring the “How I Did It” projects in iWeld, Lincoln Electric has sparked the interest of its social media followers by posting recent projects on Twitter and Facebook, including frequent special weekend welding projects. To start receiving Lincoln’s tweets, follow @LincolnElectric, or for Facebook updates, go to www.facebook.com/LincolnElectric and click “Like.”

The first issue of iWeld was released in June 2002 and has since grown to reach tens of thousands of readers each month. An archive dating back to January 2008 holds more than 30 issues full of project ideas and product information, serving as a wealth of information on Lincoln Electric and the welding industry.

To subscribe to the monthly e-newsletter or to view the iWeld archives, please visit www.mylincolnelectric.com/LEExtranet/community/newsletters/.

The Lincoln Electric Company, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment. The company holds a leading global position in the brazing and soldering alloys market. For more information, visit their website at www.lincolnelectric.com.

 

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