HGTV's newest show, White Room Challenge
, has selected Lincoln Electric as its welding equipment supplier
(click photo for high-res image)
– Expect white-hot competition to heat up the television on HGTV
’s newest series, White Room Challenge
. The show premiered on Tuesday, April 24, and airs each Tuesday at 9 PM ET/PT.
On White Room Challenge, up-and-coming designers compete for a $10,000 cash prize as they transform an all-white room into a unique, eye-catching living space, using such unusual elements as candy, fresh-cut flowers and old musical instruments.
White Room Challenge is co-hosted by Jamie Durie, an award-winning landscape designer and host of HGTV’s Green Home 2010 and The Outdoor Room with Jamie Durie, and David Bromstad, winner of the first season of HGTV’s Design Star.
“Lincoln Electric’s partnership with the team at White Room Challenge is a good match,” said Greg Coleman, Group Leader, Marketing Communications at Lincoln Electric. “Each competing designer is provided with access to top tools and fabricators, allowing them to focus on the creative process. The result can be some exciting works using found objects, reclaimed metals and other materials. We’re pleased to show how our equipment can be used in this environment, in addition to the many DIY and industrial segments we service around the world.”
About Lincoln Electric
The Lincoln Electric Company
, headquartered in Cleveland, Ohio, is the world leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market.